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Lidl “Big on a Christmas you can believe in”

Client: Lidl UK
Directed by Joseph Mann
Produced by BLINKINK
CG by Brunch Studio

 

 

 

 

This was a great project to be involved in. A Christmas commercial for Lidl which at first sight looked like the typically soft and delicate campaign but it turned out to be quite an hilarious and satirical one (while still wonderful).
Character rigs were designed to help animators achieving the overall stop-motion look. The beautiful lighting and rendering did the rest!